behind the scenes
of goodwork

Goodwork HR is a refreshingly human HR partner dedicated to transforming workplaces. We offer strategic HR solutions that alleviate business stress, empower employees, and drive tangible results. 

ANY QUESTIONS? JUST ASK STEVE OR OUR CREATIVE CREW AT STOOP (HELLO@STOOP.STUDIO)

ANY QUESTIONS? JUST ASK STEVE OR OUR CREATIVE CREW AT STOOP (HELLO@STOOP.STUDIO)

brand values

At GOODWORK HR, we believe in the power of our people. Our brand values are the bedrock upon which we build our relationships with clients and colleagues. They guide our actions, inspire our work, and define who we are as a company. These values are more than just words; they are the essence of our brand.

Be BRILLIANT  
Bet on your expertise, back yourself, hit the nail on the head.

Stay ROCK SOLID
Be a good egg, follow through, make things better.

JOIN FORCES
Navigate the ups and downs together, embrace the team spirit.

Ace the Basics AND Think Big Picture
Know when to zoom in and when to zoom out.

Make (GOOD) Mischief!
Have fun, laugh, experiment, stay curious.

LOGO SUITE

  • LOGO POSITIVE

  • LOGO REVERSE

  • LOGO WHITE

  • LOGO BLACK

  • ICON POSITIVE

  • ICON REVERSE

RGB: 242 | 237 | 234

CMYK: 4 | 5 | 5 | 0

HEX: #F2EDEA

RGB: 241 | 179 | 60

CMYK: 5 | 31 | 88 | 0

HEX: #F1B33C

RGB: 88 | 87 | 85

CMYK: 62 | 55 | 56 | 30

HEX: #585755

RGB: 191 | 186 | 183

CMYK: 26 | 22 | 24 | 0

HEX: #BFBAB7

RGB: 38 | 38 | 38

CMYK: 71 | 65 | 64 | 69

HEX: #262626

COLOUR PALETTE

We are very proud of our funky colour palette so it’s important to remember that when showcasing our brand, we want to use these colours specifically. Tone matters so make sure you use the RGB or HEX codes for web and CMYK for print!

typography

Headings

DRUK CONDENSED
abcdefghijklmnopqrstuvwxyz
123456789!@#$%&*

Body

AEONIK PRO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Tone of voice

We are exceedingly human. A delightful mix between humour and professionalism.

We are never hostile, bitter, spiteful, disrespectful, arrogant or robotic. 

We are CONFIDENT 
We exude a sense of authority and expertise. The brand communicates with certainty, assuring clients of its ability to deliver results. The tone is assertive without being arrogant, conveying a strong belief in the value proposition.

We are APPROACHABLE
The brand maintains a friendly and welcoming demeanour, creating a sense of connection with the audience. The language is conversational and easy to understand, avoiding jargon or overly complex terminology. The tone is inviting, encouraging open communication and collaboration.

We are SOLUTION-ORIENTED
Goodwork focuses on providing practical solutions to HR challenges. The tone is proactive and results-driven, emphasising the brand’s ability to deliver tangible benefits. The language is clear and concise, directly addressing the needs of the target audience.

We are people-centred
The brand prioritises the human element in the workplace. The tone reflects empathy and understanding, demonstrating a genuine concern for employee well-being. The language is inclusive and respectful, emphasising the value of people as a company’s greatest asset.